Continuous delivery: always in production

What is continuous delivery?

The idea behind CD is that all changes to your software are continuously deployed, or at least ready to be deployed. Think of new features, bug fixes, or just a small experiment. With continuous delivery, you have a workflow that allows you to deliver all these updates quickly and safely to your users. CD ensures that your code is always ready to be deployed.

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The value of continuous delivery for your business

In traditional development methods, new releases often put a lot of pressure on a company. There’s so much to wrap up, and the process of testing and deploying also takes a lot of time and energy. Continuous delivery relieves this pressure and brings also several other advantages

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More flexibility

Because your development team is constantly making small changes, it’s easy to adjust priorities. You don’t have to wait weeks or months for a new release, but you can decide on a daily basis what’s most important at the moment.

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Room for experimentation

With CD, you continuously deploy small chunks of code to production. This makes it easier to experiment. You can easily add A/B tests to a continuous delivery process and test them directly with your users.

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Boost in innovation

Ultimately, your users are the best judges of what works and what doesn’t. When your development team gets quick feedback, they can be more innovative and respond beter to user needs.

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Good for both users and developers

Different studies show that developers are often happier when they can use continuous delivery. Furthermore, there is evidence that the quality of their work is increasing. This is because CD ensures that errors are detected and resolved faster.

Why is CD also great for users? It’s not just because of all the benefits listed above. It’s also because users find it easier to adapt to small changes over time rather than facing 100 new features all at once. In fact, CD allows you to improve your product almost invisibly. Evolution instead of revolution!